Phase 1 · Foundation, roles and executive analytics
One secure console for the clinic's paid lead generation and organic social presence — instead of checking Ads Manager, the Facebook Page and Instagram separately every day.
Spend, patient inquiries, cost per inquiry, CPM and CTR trends, plus pacing against the monthly budget and lead targets.
Targeting alignment against the Women 30–60 Alexandria brief, creative fatigue indicators and budget pacing health.
Doctor / Super Admin, Media Buyer and Clinic Staff / Viewer, each with a different level of access to analytics and credentials.
The Meta System User token is only ever used by the server. It is never sent to the browser or stored in the page.
Ad performance is polled and keeps re-attributing for up to 28 days. Messages, comments and mentions can arrive by push — so each number shows how fresh it really is.
Campaign, ad set, ad, daily insight, targeting-check and audit-log structures are already in place for the later phases.
Meta does not push live ad performance. Insights are pulled on a schedule and keep changing as conversions are re-attributed over a 28-day window, so spend and lead figures are best-known values with a timestamp, not live counters. Organic Page and Instagram activity — new messages, comments and mentions — does support real webhooks, so that side of the clinic's presence can be genuinely instant.